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Assorted TV
Canadian Tire
In my time working on Canadian Tire, I've produced dozens of TV ads at varying scales. Here are some of my favourites.
Winter can be hard for newcomers to Canada, but it can also be an adventure! Check out this brand spot about a newcomer family trying various winter activities during their first winter in Canada. (2024)
Find Your Winter Thing :30
Agency: Publicis
Chief Creative Officer: Vini Dalvi
Creative Director: Sandra Baumander
Senior Copywriter: Peter Sreckovic
Senior Art Director: Devon Clarke
Producer: Jac Benoit
Production Company: Skin & Bones
Director: Shawn Z
MARKETING AWARDS - Silver - Multicultural - TV
STRATEGY AWARDS - Shortlist
To promote Canadian Tire's biggest sale of the year, we had to go, well... big (2025)
Big Red Sale :15
Agency: Publicis
Chief Creative Officer: Vini Dalvi
Creative Director: Sandra Baumander
Associate Creative Director (copy): Peter Sreckovic
Associate Creative Director (Art): Devon Clarke
Agency Producer: David Krol
Production Company: Radke Film
Director: Michael Clowater
With Triangle Rewards, you can earn points towards Canadian Tire products at Petro-Canada, rewarding you just for filling up your car (2025)
Triangle + Petro-canada :30
Agency: Publicis
Chief Creative Officer: Vini Dalvi
Creative Director: Sandra Baumander
Associate Creative Director (copy): Peter Sreckovic
Associate Creative Director (Art): Devon Clarke
Producer: David Krol
Production Company: Partners Film
Director: Michael Downing
1000s of Canadians test Canadian Tire's products for quality, with only the best-reviewed products earning the badge. (2024)
Tested :15
Agency: Publicis
Chief Creative Officer: Vini Dalvi
Creative Director: Sandra Baumander
Senior Copywriter: Peter Sreckovic
Senior Art Director: Devon Clarke
Agency Producer: Haley Piett
Production Company: Skin & Bones
Director: Matt Rhodes
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