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Glossed Over


Cheekbone Beauty


Over 100 Indigenous communities in Canada STILL don't have clean drinking water.
Yet this issue continues to be ignored because for most Canadians, that water will never touch their lips.

Working with Cheekbone Beauty, we created a lip gloss collection made with contaminated water from real Indigenous communities.

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             Made with lead-contaminated water from Cowichan Tribes of B.C. 
 

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             Made with mercury-contaminated water from Grassy Narrows, ON 
 

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             Made with E. Coli-contaminated water from Neskantaga, ON
 

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Agency: Sid Lee
Executive Creative Director: Jeffrey Da Silva
Creative Director: Matt Fraracci
Copywriter: Peter Sreckovic
Art Director(s): Raine Calucag, Sammy Lo
Designer: Matthew Beaubien 

ONE SHOW: Bronze - Health & Wellness: Product 
ONE SHOW: Merit - Health & Wellness: Promotional Items 
ONE SHOW: Shortlist X 5 
ADCC AWARDS: Silver - Public Service, Non-Traditional 
ADCC AWARDS: Silver - Physical Items   
ADCC AWARDS: Silver - Influencer 
ADCC AWARDS: Bronze - Promo, Single  
ADCC AWARDS: Bronze - Stunt, Event  
MARKETING AWARDS: Gold - Health & Beauty  â€‹â€‹
MARKETING AWARDS: Silver - Best in Collateral 
MARKETING AWARDS: Silver - Community Building 
ATOMIC AWARDS: Silver - Atomic Diversity  
ATOMIC AWARDS: Silver - Atomic IP 
ATOMIC AWARDS: Bronze - Atomic Sustainability 
ATOMIC AWARDS: Bronze - Atomic Cause & Action  
CMA: Silver - PR, Social Causes 
STRATEGY AWARDS: Silver: DEI Strategy  
COMMUNICATION ARTS: Winner - Advertising 
APPLIED ARTS: Winner - Cause-related Advertising 
APPLIED ARTS: Winner - Promotional Collateral  
APPLIED ARTS: Winner - Consumer DM/Collateral 

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