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Peter Sreckovic

Associate Creative Director / Writer

Garageboards

Canadian Tire

As a sponsor of the NHL, Canadian Tire wanted to call attention to the Montreal Canadiens' 2026 playoff run, so we went back to where hockey starts: the driveway.

Turning real, dented garage doors into billboards outside of Canadian Tire stores.

Client: Canadian Tire
Agency: Publicis Toronto
Chief Creative Officer: Vini Dalvi

Associate Creative Director (copy): Peter Sreckovic
Associate Creative Director (art): Devon Clarke

Designer: Myah Willis

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