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PET-ITION
Mattie's Place
Despite what you'd think, Canada's animal welfare laws are exceedingly weak, leaving animals vulnerable to abuse and abandonment. To try to change the law and gain attention to this issue, we worked with award-winning dog rescue Mattie's Place to create the first petition signed by pets.
This 'Pet-ition' was made possible thanks to a legal loophole, as petitions regulations don't explicity state that you must be human. In fact, all you need to sign a petition is a name, Canadian residence, and unique signature, things that pets all possess.
Agency: Publicis Toronto
CCO: Vini Dalvi
Head of Art: Victor Yves
Creative Director: Sandra Baumander
Senior Copywriter: Peter Sreckovic
Senior Art Director: Devon Clarke
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