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PET-ITION
Mattie's Place
Despite what you'd think, Canada's animal welfare laws are exceedingly weak, leaving animals vulnerable to abuse and abandonment. To try to change the law and gain attention to this issue, we worked with award-winning pet rescue Mattie's Place to create the first petition signed by pets.
This 'Pet-ition' was made possible thanks to a legal loophole, as petitions regulations don't explicity state that you must be human. In fact, all you need to sign a petition is a name, Canadian residence, and unique signature, things that pets all possess.
On october 29th 2024, the pet-ition was officially tabled in the house of commons by Federal Member of Parliament Julie Dabrusin, with support from several other MPs.





Client: Mattie's Place
Agency: Publicis Toronto
CCO: Vini Dalvi
Head of Art: Victor Yves
Creative Director: Sandra Baumander
Associate Creative Director: Peter Sreckovic, Devon Clarke
Senior Copywriter: Peter Sreckovic
Senior Art Director: Devon Clarke
Producer: Haley Piett
Accounts Supervisor: Rachel Dickey
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