PET-ITION
Mattie's Place
Thanks to a legal loophole, we created the first petition signed by pets.
What started in dog parks across the Greater Toronto Area spiralled into a viral sensation from coast to coast, and landed us in the House of Commons, where our Pet-ition was officially presented, getting us one paw closer to improving Canada's animal welfare laws.
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Client: Mattie's Place
Agency: Publicis Toronto
Chief Creative Officer: Vini Dalvi
Head of Art: Victor Yves
Creative Director: Sandra Baumander
Associate Creative Director (copy): Peter Sreckovic
Associate Creative Director (art): Devon Clarke
Producer: Haley Piett
Accounts Supervisor: Rachel Dickey
Chief Dog Officer: Truffles
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CANNES: Shortlist - PR: Non-Profit
CANNES: Shortlist - PR: Use Of Influencers
CANNES: Shortlist - PR: Public Affairs & Lobbying
CLIO HEALTH: Gold - PR: Cause Related
CLIOS: Silver - PR: Cause Related
CLIOS: Bronze - Activation: Guerilla
CLIOS: Shortlist - PR: Use of Influencers
ONE SHOW: Bronze - PR: For Good
ONE SHOW: Shortlist - Health & Wellness: PR
ONE SHOW: Shortlist - Health & Wellness: Direct Marketing
ONE SHOW: Shortlist - Direct: Non-Traditional
ONE SHOW: Shortlist - PR: Community Building
MARKETING AWARDS: Gold - Public Service: Direct
MARKETING AWARDS: Gold - Public Service: Community Building
ADC AWARDS: Shortlist
NEW YORK FESTIVAL: Bronze - Social: Community Activation
NEW YORK FESTIVAL: Bronze - PR: Community Building
NEW YORK FESTIVAL: Finalist - Social: NGO
NEW YORK FESTIVAL: Finalist - Direct: NGO
NEW YORK FESTIVAL: Finalist - PR: Small Budget, Big Idea
COMMUNICATION ARTS: Shortlist - Digital Advertising
COMMUNICATION ARTS: Shortlist - Integrated Campaign
COMMUNICATION ARTS: Shortlist - Public Service
COMMUNICATION ARTS: Shortlist - Non-Traditional
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