PET-ITION
Mattie's Place
Thanks to a legal loophole, we created the first petition signed by pets.
What started in dog parks across the Greater Toronto Area spiralled into a viral sensation from coast to coast, and landed us in the House of Commons, where our Pet-ition was officially presented, getting us one paw closer to improving Canada's animal welfare laws.
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Client: Mattie's Place
Agency: Publicis Toronto
Chief Creative Officer: Vini Dalvi
Head of Art: Victor Yves
Creative Director: Sandra Baumander
Associate Creative Director (copy): Peter Sreckovic
Associate Creative Director (art): Devon Clarke
Producer: Haley Piett
Accounts Supervisor: Rachel Dickey
Chief Dog Officer: Truffles
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CANNES: Shortlist - PR: Non-Profit
CANNES: Shortlist - PR: Use Of Influencers
CANNES: Shortlist - PR: Public Affairs & Lobbying
CLIOS: Gold - Health: Cause Related
CLIOS: Silver - PR: Cause Related
CLIOS: Bronze - Activation: Guerilla
CLIOS: Shortlist - PR: Use of Influencers
ONE SHOW: Bronze - PR: For Good
ONE SHOW: Shortlist - Health & Wellness: PR
ONE SHOW: Shortlist - Health & Wellness: Direct Marketing
ONE SHOW: Shortlist - Direct: Non-Traditional
ONE SHOW: Shortlist - PR: Community Building
LIA: Bronze - Ambient & Activation: Public Service
LIA: Bronze - Health & Wellness: Animal Health
LIA: Finalist - Non-Traditional: Public Service
MARKETING AWARDS: Gold - Public Service: Direct
MARKETING AWARDS: Gold - Public Service: Community Building
ADCC: Silver - Experiential: Events
ADCC: Silver - Print: Non-Traditional
ADCC: Silver - Creative Effectiveness: Public Service
ADCC: Bronze - PR: Influencer Campaign
ADCC: Bronze - PR: Community Building
CMA AWARDS: Best In Show - Cause Related
CMA AWARDS: Gold - Social Causes: Engagement
CMA AWARDS: Gold - Social Causes: PR
CMA AWARDS: Silver - Social Causes: Brand Building
EPICA AWARDS: Silver - Public Relations
EPICA AWARDS: Silver - Brand Activations
EPICA AWARDS: Silver - Influencer Marketing
MEDIA INNOVATION AWARDS: Best In Show - Public Service
MEDIA INNOVATION AWARDS: Gold - Best in Consumer Engagement
MEDIA INNOVATION AWARDS​: Gold - Best in Disruption
STRATEGY AWARDS: Bronze - Cause
ADC AWARDS: Shortlist
NEW YORK FESTIVAL: Bronze - Social: Community Activation
NEW YORK FESTIVAL: Bronze - PR: Community Building
NEW YORK FESTIVAL: Finalist - Social: NGO
NEW YORK FESTIVAL: Finalist - Direct: NGO
NEW YORK FESTIVAL: Finalist - PR: Small Budget, Big Idea
BIG CAMPAIGN GLOBAL AWARDS: Shortlist
APPLIED ARTS: Winner - Integrated Campaign: Digital Engagement
APPLIED ARTS: Winner - Integrated Campaign: Public Service
APPLIED ARTS: Winner - Integrated Campaign: PR/Influencer
APPLIED ARTS: Winner - Cause-Related Advertising
APPLIED ARTS: Winner - Public Service
APPLIED ARTS: Winner - Digital: Experiential/Digital Engagement
APPLIED ARTS: Winner - Digital: Public Service
COMMUNICATION ARTS: Winner - Integrated Campaign
ECHO AWARDS: Gold - Use of Social
ECHO AWARDS: Silver - Non-profit
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