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Screen Break
Rogers
Screen time is a growing issue for Canadians across the country, especially when it comes to teens who spend an average of 5.2 hours a day on their phones.
As the largest provider of personal devices in the country, Rogers created 'Screen Break', a 5-year program launched in order to address the issue of screen addiction head-on.
The launch utilized famous athletes - Connor McDavid, George Springer, John Tavares, Sarah Nurse, & Marie Philip-Poulin - to stress the need for balance.
Client: Rogers
Agency: Publicis Toronto
CCO: Vini Dalvi
Group Creative Director: Catherine Allen, Ian Simpson
Associate Creative Director (copy): Peter Sreckovic
Associate Creative Director (art): Devon Clarke
Producer: Koa Padolsky, Tori Topalovich
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