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Sleep The City


Sleep Country Canada


After Drake's viral music video for his song "Slap The City" featured him a fur coat with a prominent Sleep Country logo on it, we acted in just 24 hours to create a promo event: Show up at a Sleep Country store in a (faux) fur coat, and get a free mattress.

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Client: Sleep Country Canada
Agency: Publicis Toronto
Chief Creative Officer: Vini Dalvi
Creative Director: Emmanuel Obayemi

Associate Creative Director (copy): Peter Sreckovic 
Associate Creative Director (art): Devon Clarke

VP, Brand Director: Eva Marley 

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