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The secret menu
Migrant Workers Alliance
Unknown to most, the workers who harvest our food undergo countless abuses and unsafe conditions.
In a guerrilla stunt with $0 budget, we hijacked the use of QR code menus to expose the hidden cost of your food.
Agency: Sid Lee
Executive Creative Director: Jeffrey Da Silva
Creative Director: Matt Fraracci
Senior Copywriter: Peter Sreckovic
Senior Art Director: Dylan Silvestro
Producer: Ryan Reynolds
ONE SHOW - Shortlist x3
ADCC AWARDS - Bronze - Mobile
APPLIED ARTS - Winner - Mobile - Single
STRATEGY AWARDS - Shortlist
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